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Online advertisingWelcome guys , i’m here with a very interesting and famous topic that is ,
Most of the people ask me that is it really possible to do Advertisement without Investment ? and my answer is always yes , it is possible. After this they asks , if it is possible then how.
Now here is the solution to online Advertisement marketing or Cross Promotion without Investment.
Basically it is called
Cross Promotion techniques.
In this technic two or more Brand collectively works on it whose psychographic , demographic is same and they are non competing brands. By adopting
Cross Promotion technique
you don’t have to do hard work , you are just required to do smart work.
You may also like to read :-
Advantages of Cross Promotion technique
Cross Promotion technique
, these are as follow : –
- Cost effectiveness
- New customer
- All over Profit
- Low Budget Process
- Extra Bonding with Brands
- International promotion
- No Competition
- No Risk Campaign
- Extra Eyeball Attention
Points to keep in your mind while choosing Partner
- Cross Promotion Partner :- this is first point to keep in your mind while choosing your partner is that your partner must have good traffic. here traffic means customer. you absolutely listen this,“Jiske Pass Janta Hai , Uski Duniya Sunta Hai”
2. Similar Nature’s Partners :- your must search a Partner who have similar nature of product which is ordered by customer , means the wants of one customer must be related to the product whose you are going do to
Cross Promotion technique.
you can use the goodwill and assests of other to inhance your advertising capability.
advantage :- when uniqueness of two or more products added into the new one , customer of both or more product will absolutely exchanged and inhanced.
A. Educational institute & Publishing House :- are non competing entity , absolutely customer will be exchanged.
B. Airlines & hotels :- Airline provides its traveller a best hotel & hotels are proving flights & discount to their customer.
3.Credibility :- if your Partner is Credible then multiple touch points are there.
example :- A. Mc donald’s & Coca Cola both are branding and countinuously promoting each other since 1955 under a strategic partnering programme. infact 5-10% additional revenue growth is indirectly generate by Coca-Cola. They are non-competing.
B. Pizza Hut & Pepsi :- both are making a good interaction of customer to their product.
C. Marriage Party Halls & Catering business :- Marriage Party Halls can promote Catering business because they are same in psychographic , Demographic and non-competing.
D. Online Food Delivery Channels & Soft Drinks :- there also can promote each other cause they are they are same in psyhographic , Demographic and non-competing.
E. BMW & Louis Vuitton bags :- BMW made a car i8 with louis vuitton , the best thing in this car was the bag which are created by Louis Vuitton is perfectly shaped and arranged in i8. here both are promoting each other without any extra effort and extra cost.
F. Google Android 4.0 & Kit-Kat :- when both made contract to promote each other , Kit-Kat produced 50 million Kit-Kat in the Android 4.0 shape. Now here visibility , viewership and recall value of both company is enhanced.
“Building an Ecosystem with The Cross Promotion Partner.”
Now you are thinking of ,” How may I Build Cross Promotion Partner for Advertising without Investment ?”
I’m telling you 5 tools / steps to follow.
You have to join forces to stretch your Marketing reach not the Budget reach.
# Pick the Right Partner :- for picking right partner you must search credibility , history of every person who are interested to contracting to you.
# Define your Target Audience :- customer of both side must be matched , if there is unrelated product it will give a negative effect.
# Go beyond me ,me and me :- you must search upon this and tell them what will be thier profit if they are contracting with you.
# Search outside the box :- you must contact with the person who are as follow :- cab driver , Web developer , E-mail campaign , SMS campaign , Direct mail company , local news paper and magzine , local radio shows and tv shows.
# Existance of legal contract :-you must prepare a document in which Fonancial responsibility , expactation , ROI- measurement of every partner must be expalined and signed by all partners.
Now we have learnt the factors affecting and points on How to do online Advertisement marketing or Cross Promotion without Investment . Hope you have got your answer and will leave a comment about this post below on How to do online Advertisement marketing or Cross Promotion without Investment.